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Daily Variety ends boffo run

March 19, 2013|By Joe Flint
  • Daily Variety ends its print publication today.
Daily Variety ends its print publication today. (Lily Mihalik / Los Angeles…)

Hold onto your Tuesday copy of Daily Variety. It could be worth something oneĀ  day.

The publication, which has kept Hollywood insiders on top of whose star is rising and whose is falling for almost 80 years, ended its run as a print vehicle today to focus on its Web operations. A revamped Weekly Variety magazine will make its debut next week.

Daily Variety didn't shortchange its own story in its final paper. Although the lead news story was about MGM, a big chunk of the front page was taken up with an acknowledgment of the historic nature of the edition. The paper also included a special section on Daily Variety's run including pieces from Mark Silverman, great-grandson of founder Sime Silverman; and Peter Bart, the longtime editor of the paper.

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In an interview about Daily Variety, CBS Chief Executive Leslie Moonves acknowledged he'll miss holding the paper in his hands every morning.

"The first thing I do after getting out of the shower is pick up Daily Variety and have a cup of coffee," the CBS Corp. chief executive said. "It's a 30-year habit."

Much of Hollywood feels the same way.

But the news won't stop just because Daily Variety's printing press has. Daily Variety has beefed up its website and taken down the pay wall in hopes of competing better with rivals Deadline.com and the Hollywood Reporter.

ALSO:

New owner Jay Penske discusses plans for Variety

Penske Media acquires Variety for about $25 million

End of an era for Hollywood as Daily Variety ceases publication

Follow Joe Flint on Twitter @JBFlint.

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