Many of the Republicans who spoke at the Conservative Political Action Conference last week seemed to think that the problem with their party was the wrapping, not the package. They seem to miss the point that what's inside the package is the problem.
When CPAC speaker Mitt Romney said privately to a group of wealthy donors during his presidential campaign that he could write off about 47% of voters, he put into words what many Republicans think. Voters were familiar with this mentality already, but it took a bartender with a camera to expose it to those who didn't quite get it.
To voters, today's Republican candidates don't look like nice people. That's their problem.