Depending on your degree of sympathy for his enterprise, Richard Prince is either a savvy mirror, reflecting select tropes of American popular culture, or a ruthless poacher, hunting on visual terrain already claimed by others.
One thing his new work at Gagosian makes clear is that he has no more qualms about quoting and requoting himself than he does rehashing the work of others.
In sync with the Pictures Generation that emerged in the '70s, Prince started rephotographing ads, including those starring the ruggedly individualistic Marlboro Man. About 10 years ago, he started scanning the covers of pulp novels featuring nurses, painting over and into the inkjet enlargements.
The images in the 33 "Cowboy" paintings here (dating from 2012-13) derive from old paperback book covers that Prince has scanned, enlarged and painted onto using the saturate colors of dusk and dawn and brushwork that simulates vigor.