Swiss luxury watch brand Hublot, which signed on as the Lakers "official timekeeper" in January, took the relationship a step further this week, announcing Kobe Bryant as its newest brand ambassador on Wednesday and unveiled a limited-edition timepiece called the King Power Black Mamba.
The official announcement was made by Hublot Chief Executive Ricardo Guadalupe at a rooftop news conference at the London Hotel in West Hollywood and was followed by a celebrity-studded dinner co-hosted by GQ magazine that included Bryant and wife Vanessa, Jimmy Kimmel, Zac Efron, Jesse Williams, Garcelle Beauvais, Brad Goreski and Christos Garkinos.
Bryant joins a stable of Hublot brand ambassadors that includes Jamaican sprinter Usain Bolt, soccer player Diego Maradona and fellow NBA player, the Miami Heat's Dwyane Wade.
Bryant accented his all-black ensemble (a Hugo Boss suit, black dress shirt and black necktie with a pop of pizazz in his black-and-polka-dot Calvin Klein socks) with one of the wristwatches named in honor of his "Black Mamba" on-court persona. The watch is packed full of Kobe-specific details, including the number 24 affixed at the 6 o'clock spot, a silver-colored snake curling around the counter at 9 o'clock, Lakers-appropriate gold-plated hands and purple number indicators, and a rubber strap accented with black python.