Will guys go online-only to shave a few bucks off the cost of the morning shave? Harry's is banking on it.
The Harry's website, which went live on March 14, offers a simple lineup: two styles of razor handle, exactly one four-blade cartridge option and precisely one kind of shaving cream. The sales pitch is just as straightforward: "Great Shave. Fair Price." And that's not a stretch. Depending on which razor handle you choose, a starter kit that includes a handle, three cartridges and a tube of shaving cream sells for $15 or $25.
Co-founded by Andy Katz-Mayfield and Warby Parker co-founder Jeff Raider, Harry's is hardly novel in trying to lower the cost of the morning shave by bypassing bricks-and-mortar retail (Dollar Shave Club is one company that comes to mind) but it is a slightly different animal.
A woolly mammoth, to be precise.
That's the hirsute, tusked logo that whimsically adorns each cartridge box. There's another logo too -- an uppercase H with an apostrophe (but no "s") stamped into each razor handle and emblazoned in the 3.4-ounce tubes of shaving cream. And the two styles of razor handle, each with the heft of a high-end fountain pen, have important- and familiar-sounding names: the Truman ($10) and the Winston ($20).