The Times' evident bias against Fresh & Easy Neighborhood Market is intriguing. Why in a story about Fresh & Easy do we hear only from the chain's naysayers — including the founder of Trader Joe's, a pro-Trader Joe's analyst and a pro-Trader Joe's customer? Where are the interviews with Fresh & Easy customers?
The article ends by quoting one person who says, "I don't know anybody that goes to Fresh & Easy." Here's a clue: Go to a store and you'll find us. I am one customer who will be disappointed if Fresh & Easy closes, as I've found products that often exceed my expectations.
Fresh & Easy is way ahead of its local competition in making eco-conscious shopping affordable.