While other social networks seem to be ignoring the resurgence of the popular GIF animated image format, Google+ seems to be embracing it wholeheartedly.
On Monday, Google's social network gave users the ability to use GIFs as their profile picture. So if users add a GIF profile picture, their default image will be a looping animation.
"Like newspapers in Harry Potter :)" said Google's Matt Steiner, who announced the new feature in a post Monday on Google+.
Thumbnails won't support the animation, but users will be able to see others' GIF profile pictures when they go to their profile page. Google said GIF profile images don't yet work on iOS Apple devices.