The hit musical "The Book of Mormon," which opened in London’s Prince of Wales Theatre on Thursday night, set a record for the biggest single day of sales in West End and Broadway history.
The Tony-winning production about a pair of overzealous missionaries took in $3,210,019 in ticket sales between 10 a.m. and midnight Friday. An additional 150,000 tickets have been made available, with a booking period now extended to Jan. 11, 2014.
This marks the latest in a string of record-setting sales for the musical comedy, which on Broadway has broken the Eugene O’Neill Theatre’s house record 44 times.
The touring production continually bested house records across the country since opening in Denver in 2012, and the Chicago production holds the house record at the Bank of America Theatre.