"The Book of Mormon" has set record ticket sales at the Eugene… (Joan Marcus / Associated…)
The hit musical "The Book of Mormon," which opened in London’s Prince of Wales Theatre on Thursday night, set a record for the biggest single day of sales in West End and Broadway history.
The Tony-winning production about a pair of overzealous missionaries took in $3,210,019 in ticket sales between 10 a.m. and midnight Friday. An additional 150,000 tickets have been made available, with a booking period now extended to Jan. 11, 2014.
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This marks the latest in a string of record-setting sales for the musical comedy, which on Broadway has broken the Eugene O’Neill Theatre’s house record 44 times.
The touring production continually bested house records across the country since opening in Denver in 2012, and the Chicago production holds the house record at the Bank of America Theatre.
Thanks to the "variable" or "dynamic" pricing system, in which prices rise as demand for tickets increases, the show set a record in its final week at the Pantages Theatre in Hollywood last November with a one-week gross of $2,470,678.
"The Book of Mormon" features book, music and lyrics by Robert Lopez and "South Park" creators Trey Parker and Matt Stone. The production is choreographed by Casey Nicholaw, who also directs along with Parker.
The show will be back in Southern California next year, with a Jan. 21-Feb. 9 booking at the Pantages and a May 13-25 run at Segerstrom Center for the Arts in Costa Mesa.
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