CBS Corp. has acquired a 50% stake in the TV Guide Network for about $100 million, giving the big broadcaster a larger toehold in cable television.
CBS said Tuesday it had entered into a joint venture with the independent film and television studio Lionsgate, which owns the other 50% of the channel also known as TVGN. CBS bought out the stake held by One Equity Partners, an investment arm of JPMorgan Chase & Co.
The 32-year-old TVGN is widely distributed -- it is available in 80 million homes -- but it has stumbled attempting to create an identity after the conversion to digital channels that made the TV Guide channel's once useful rolling scroll of cable channel program schedules irrelevant.
Now cable subscribers can easily navigate an interactive channel guide by tapping a button on their remote controls.
The channel had been on the block for more than a year. Lionsgate and One Equity Partners had hoped to sell the outlet for $350 million.