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SAG-AFTRA and advertisers extend contract talks

March 26, 2013|By Richard Verrier
  • Taco Bell aired its "Viva Young" commercial during the Super Bowl.
Taco Bell aired its "Viva Young" commercial during the Super… (Taco Bell / MCT )

Actors hoping for a new commercials contract will have to wait a little longer.

Negotiators with SAG-AFTRA and the Joint Policy Committee representing the advertising industry have agreed to extend for one week the agreements covering actors who work in television and radio.

The agreements are set to expire Sunday. Under the extension, the parties have agreed that the contracts will remain in effect through April 7, giving the parties more time to negotiate new agreements.

"Both parties look forward to continued productive negotiations under the mutually agreed upon and previously announced media blackout still in effect,'' the groups said in a statement. "We have no further comment."

The JPC and SAG-AFTRA began negotiations on Feb. 14.

The negotiation is being closely watched as it is the first since the Screen Actors Guild merged a year ago with its smaller sister union, the American Federation of Television and Radio Artists.

The consolidated union represents more than 165,000 actors, announcers, dancers, singers, stunt performers, and other entertainment and media professionals.


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