Butler Coach Brad Stevens turned down UCLA on Friday, leaving Athletic Director Dan Guerrero to look elsewhere for a basketball coach.
Guerrero had focused his attention on Stevens this week after Shaka Smart agreed to a contract extension at Virginia Commonwealth.
UCLA and Stevens talked, but they did not reach a formal negotiation stage. Stevens, whose Butler teams reached the national title game in 2010 and 2011, decided to remain in Indiana.
Stevens was UCLA's first choice after Guerrero fired Ben Howland on Sunday.
Where this leaves UCLA is unknown. Many Bruins fans are holding out hope that Louisville's Rick Pitino or Florida's Billy Donovan will be interested once their teams are done in the NCAA tournament.
UCLA was said to be offering between $2.5 million and $3 million per season to Stevens. Pitino makes $4.5 million and Donovan makes $3.5 million. Both have substantial perks built into their contracts. Even if UCLA ups the ante, it is unlikely it could pry either of those two loose, leaving Guerrero to find a suitable name for a fan base with extremely high expectations.