SACRAMENTO — A "Made in USA" label has long been seen as an advantage in marketing a product.
Now there are in-state manufacturers that want to see the adoption of an official label that declares Made in California.
State Sen. Ellen M. Corbett (D-San Leandro) has introduced legislation to require Go-Biz, the governor's business development office, to come up with a plan — including the new label — to promote California-manufactured products. The bill, now before the Senate Appropriations Committee, would enhance California's reputation for making environmentally safe and energy efficient products, Corbett said.
Backers of the legislation include high-end electric-car maker Tesla Motors Inc., a group of San Francisco Bay Area green-tech firms and small-business advocates. But some business leaders see problems ahead for the Made in California concept. Deciding whether something is made in California could be tough considering how complex manufacturing can be today, warned Jock O'Connell, a Sacramento-based international trade expert with Beacon Economics. Look, for instance, at international supply chains, especially for high-tech products such as aircraft that use parts made on multiple continents.
"I really see a good intention here," O'Connell said, "but it's a piece of legislation that in practice is nearly impossible to implement."