What do affluent Americans look for when picking a hotel for vacation? It's not beach access, fitness centers or privacy but something far more practical: Internet access, according to the Resonance Report on Affluent Travel and Leisure released Thursday.
"We believe one of the key trends we'll see in the years ahead is the integration of technology into the guest experience," Chris Fair, president of Resonance Consultancy, wrote in an e-mail. "Rather than unplugging, we'll be 'plugging in' and using mobile technology to create and manage our vacation experience throughout our stay...."
The findings among luxury travelers (households with incomes of more than $150,000) cut across age groups too, with 54% of those younger and older than 55 ranking the Internet as the key factor in their hotel choice.
When it comes to picking a vacation destination, the survey found that good weather was the top consideration, followed by cost, scenery and nature, safety and access to the beach.