SAN FRANCISCO -- Jack Dorsey, co-founder of San Francisco payments startup Square, is making another big push to expand into larger restaurants and retailers with a sleek new point-of-sale device.
The Square Stand is made out of molded white plastic and swivels either to the merchant or to the customer. It bolts to a checkout counter or a cash register box and runs Square's point-of-sale application called Square Register. It comes equipped with a credit card reader and USB ports as well as a bar code scanner, receipt printer and a cash register box.
The new product is a shift for Square, which will now be taking on traditional point-of-sale system makers as well as companies that make a new wave of registers built around the iPad.
In a news conference held at Blue Bottle Coffee in San Francisco, Dorsey said the new product is aimed at high-volume brick-and-mortar stores.
Square has become popular with small merchants who use its credit card swiper that plugs into smartphones and iPads. But the company has come up against resistance from larger retailers.