Covered California, the state's health insurance exchange, announced $37 million in grants Tuesday to begin the massive task of educating millions of Californians about the new healthcare law.
The grants will go to 48 organizations, including universities, nonprofit groups, health foundations and unions. They will help state officials explain the new benefits, show people how to access insurance, and encourage small businesses to enroll.
Covered California's executive director, Peter Lee, said Tuesday that getting the word out will require collaboration and partnership across the state.
"There is a lot to learn, there is a lot to explain and not a lot of time to do it," he said at a news conference at First 5 LA in downtown Los Angeles. "Covered California can't deliver this message from behind the desks in Sacramento."