Director Guillermo del Toro crowed about the enduring value of movie theaters this week, reminding television advertising executives gathered in New York that there is no substitute for the big screen.
Speaking to a standing-room only crowd of more than 700 advertising and media professionals at the AMC Loews Lincoln Square on Wednesday, Del Toro presented footage from his upcoming science fiction film "Pacific Rim" and shared childhood memories about going to the cinema.
“I think that it is very important for us to remember why we go to the theater — what makes the experience memorable,'' said Del Toro, a guest speaker at an upfront ad sales event hosted by NCM Media Networks. "I think that one of the reasons why we all are still making movies and showing movies is because we expect new generations of filmgoers to truly experience films. Not only in the scope and the size we create, but also in the community experience — the fact that you go to a theater."
He added: "When I first went to a theater as a kid, I went with my mother. And I came to the realization that there were two worlds — one world was outside the doors, and the other was inside the theater. I was completely transfixed. It was not TV and it was not us sitting on the sofa at home. It was going to a place that was very much a temple of images. A temple where you can find an experience that you didn't have in any other medium."