Gina Chappin, who has run media operations for the Rose Bowl game since 2007, on Monday was named senior director of communications and brand management for the new College Football Playoff.
Chappin will remain with the Rose Bowl through next season as it celebrates its 100th-game anniversary and also hosts the last national title game in the Bowl Championship Series.
The BCS will be replaced in 2014-15 by a new four-team playoff that will use a selection committee to pick the participants.
"Gina is a perfect fit to join our team in implementing the College Football Playoff," Bill Hancock, current BCS executive director, said in a statement. "Her extraordinary skills and personality have earned her the respect of journalists, coaches, conference commissioners and others."