The hype over Sofia Coppola's upcoming film "The Bling Ring" is coming on strong.
The latest to surface in my inbox is a news release from SmashBox cosmetics announcing the launch of its Bling Ring makeup kit -- lipstick, lip plumper, mascara, eye liner, primer and a faux croc clutch. Yes, for $48 (an $81 value!) you can "recreate the fame obsessed glamour of the film's stars," the release says.
And that's not all: "To give fans a glimpse of the celeb fantasy that 'The Bling Ring' explores," Smashbox is giving away a trip for two to the film's premiere and afterparty June 4 in L.A. (The contest entry period is May 21-28, and info is available here.)
My colleague Adam Tschorn reported on the makeup collection Thursday. And it's not unusual that a cosmetic company is doing a movie tie-in. But what gets me is all this "celeb fantasy" nonsense.
Celebrities were the victims of the group of teens nicknamed the Bling Ring, whose crimes against them represented a dark side of being rich and famous.