The 16-gigabyte iPad Air's listed price is $499, but there's no reason you should pay more than $479 for it.
That's because Wal-Mart is selling the entry model of the iPad Air at a $20 discount, and that has prompted others to match Wal-Mart's price.
Meanwhile, Best Buy said they will sell the 16-GB iPad Air for $479, but users must first request that they price-match other retailers. Customers will have to show proof of the $479 price.
Wal-Mart's Web page for the device or its tweet below should suffice as proof.
— Walmart Newsroom (@WalmartNewsroom) October 23, 2013
Only the 16-GB Wi-Fi model of the iPad Air appears to be getting a discount.