Wal-Mart has prompted several retailers to sell the base model of the iPad… (Wal-Mart )
The 16-gigabyte iPad Air's listed price is $499, but there's no reason you should pay more than $479 for it.
That's because Wal-Mart is selling the entry model of the iPad Air at a $20 discount, and that has prompted others to match Wal-Mart's price.
Target and Staples have matched the discount, listing the device at $479 on their online stores.
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Meanwhile, Best Buy said they will sell the 16-GB iPad Air for $479, but users must first request that they price-match other retailers. Customers will have to show proof of the $479 price.
Wal-Mart's Web page for the device or its tweet below should suffice as proof.
Only the 16-GB Wi-Fi model of the iPad Air appears to be getting a discount.
Since becoming an official Apple product retailer a few years ago, Wal-Mart has regularly sold new iPhones and other Apple gadgets at cheaper prices than other retailers.
Wal-Mart has previously said that it charges less hoping that larger sales will make up lost profit. But this time, Wal-Mart's rivals are matching the discounts.
[For the Record, 2:04 p.m. PDT Nov. 1: An earlier version of this post said Apple would also match Wal-Mart's price for the 16 GB iPad Air. Apple has said that is not accurate. The Cupertino, Calif., tech company will only sell the 16 GB iPad Air for $499.]
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