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Airline safety message gets fresh take, with elves and rapping

November 03, 2013|By Hugo Martin
  • A shot from Virgin America's new on-board safety video. The one at Delta has a holiday spin.
A shot from Virgin America's new on-board safety video. The one at… (Virgin America )

Let’s admit it: Almost no one listens to the safety instructions that flight attendants give at the start of each flight.

Even the airlines know it. That is why so many have tried to enliven their safety messages.

Over the last week, Virgin America and Delta Airlines have unveiled new safety videos that are shown to passengers to get the message across in an attention-grabbing way.

Delta’s new video has a holiday spin, featuring Christmas elves, Santa Claus, snowmen, and Alex Trebek from the television game show "Jeopardy."

Virgin America’s video is a bit more lively, infused with dancing, upbeat music and rapping children.

There is only one problem: In the videos, passengers are admonished to turn off their electronic devices during takeoffs and landings. The Federal Aviation Administration announced last week plans to ease those restrictions.

Delta spokeswoman Leslie Scott said the airline plans to make announcements after the videos are shown to explain the latest FAA rules.

“This video is too much fun to scrap the whole thing,” she added.

No word if Virgin America will do the same.


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