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Washington state is making health exchange work

The state is outpacing others in enrolling residents in healthcare plans, online and in person. Officials credit the exchange's success in part to the Northwest's high-tech bent.

November 12, 2013|By Maria L. La Ganga
  • People seeking health insurance compare plans at a Washington Healthplanfinder enrollment event in Kent, Wash.
People seeking health insurance compare plans at a Washington Healthplanfinder… (Maria L. La Ganga / Los Angeles…)

KENT, Wash. — Mindy Mansfield had health insurance when she worked at a factory that made air flow vents in Cle Elum, a small town in central Washington state. It covered the pills she took for her Type 2 diabetes and the ones she needed to ease her arthritis.

But as she edged toward retirement age after nearly two decades as a machine operator, Mansfield was laid off. She moved in with her older sister in Kent, lost her medical coverage and jettisoned her arthritis medication because "it was just too expensive."

Two years of worry about whether she could stay healthy without a safety net were erased in just 20 minutes Saturday — the time it took the 62-year-old to navigate Washington's online insurance exchange with a little help from "in-person assister" Pearl Rodriguez.

Mansfield was one of 100 uninsured women and men who flocked to an aging community center here on a drizzly afternoon and signed up for insurance coverage under the Affordable Care Act, as Obamacare is formally known. They were part of the Washington Healthplanfinder's "mobile enrollment tour."

More than 55,000 people in Washington state enrolled in health coverage in October — most in Medicaid — and about 40,000 more applied for coverage, making the Evergreen State one of the brightest success stories in the rocky national rollout of the federal health law. Here in the home of online shopping giant, officials credit the exchange's success in part to the Pacific Northwest's high-tech bent.

Colorado enrolled just over 37,500 people in the same period. New York state — with a population nearly three times the size of Washington's — had enrolled just more than 48,000 in health plans as of Tuesday, state officials announced. Kentucky enrolled more than 32,000 in its first month. California is expected to release figures this week.

All are among the states that embraced Obamacare and crafted their own insurance exchanges rather than rely on the federal site, which has been riddled with breakdowns.

In addition to the enrollment tour, which brought a long, white trailer filled with workstations, laptops and enrollment assisters to cities throughout the state, Washington Healthplanfinder has wooed young and healthy residents with android and iPhone apps and an appearance Tuesday at the University of Washington by Seattle's own Chris Walla, guitarist with Death Cab for Cutie.

Early analysis puts "Washington at the top of the pack, with Kentucky doing similarly well," said Sabrina Corlette, senior research fellow at the Georgetown University Center on Health Insurance Reforms. The 14 states "that went forward with their own exchanges are head and shoulders better than the states with the federal exchanges."

The goal of Washington Healthplanfinder was to give insurance seekers a smooth online shopping experience, and many on the site's leadership team are veterans of tech startups.

The Washington healthcare exchange itself "is a startup," said Richard Onizuka, its chief executive. "And the people that really thought that was exciting and interesting — 'Oooh, that sounds like a great thing to do' — those are the people that are here. The people that were, 'Oh what does that mean? Maybe I won't have a computer the first day I'm here' — those are not the people that are here."

Another important decision Washington insurance exchange officials made early on was to allow insurance seekers to shop for plans without having to go through the lengthy application process first. Not all state exchanges initially had the same anonymous browsing capability., the federal exchange used by more than half of the country, lets people see what plans are available, but "to find out the actual costs for your personal situation," the site says, "you need to apply."

"An open browsing function in hindsight is a very good idea," said Anne Gauthier, senior program director for the National Academy for State Health Policy. "They all have the same goal. Those [states] that went in the direction of the shopper … in October came out ahead."

Guitarist Walla, who promoted the insurance exchange at the Seattle campus, is one beneficiary of the comparison-shopping capability. Yes, his indie band fills halls these days, but he is still self-employed, recently married and planning to start a family.

"There is no reasonable way without the Affordable Care Act to be able to comparison shop for the plan," he said. He told students — also known as "young invincibles" and the financial heart of the federal insurance program — "about being uninsured and how terrifying that is, and how for the first time it's a little bit better than it's ever been."

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