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Latest debacle for JPMorgan Chase: PR nightmare on Twitter

November 13, 2013|By Walter Hamilton
  • A man walks past the Twitter logo displayed in the lobby of JPMorgan Chase & Co. headquarters in New York last month. A planned Twitter chat backfired badly on JPMorgan.
A man walks past the Twitter logo displayed in the lobby of JPMorgan Chase… (Scott Eells / Bloomberg )

JPMorgan Chase & Co. probably thought things couldn't get any worse than the $13 bilion it is expected to pay in a legal settlement with the government.

Then it stumbled into a public-relations debacle on Twitter.

The beleaguered banking giant asked Twitter users to submit questions to one of its top deal-makers for a planned Twitter chat Thursday. Using the hashtag #AskJPM, the company said Jimmy Lee would be responding to queries on "leadership and life."

The phrase quickly began trending on Twitter on Wednesday afternoon.

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But far from the polite public discourse it no doubt expected, the company was inundated with sarcastic questions and comments that demonstrated the public's still-raging anger at Wall Street.

A sampling of some of the snarkier questions from the Twitterati:

— David Dayen (@ddayen) November 13, 2013

Many took aim at Jamie Dimon, the company's chief executive.

Ironically, the powerful Lee was one of the investment bankers behind Twitter's successful public stock offering last week.

Probably wisely, JPMorgan decided to cancel the Twitter chat.

At least the company kept its sense of humor.

Asked for a comment on the PR mishap, this is spokesman Joseph Evangelist's response via email:

"#Bad idea! Back to the drawing board."


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Follow Walter Hamilton on Twitter @LATwalter

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