Bloomberg, the New York-based financial news giant, is shutting down its Muse brand of cultural journalism and has laid off its theater critic. The shake-up was part of a company-wide reorganization that came down on Monday and resulted in layoffs around the newsroom.
Bloomberg plans to continue to cover the arts, but with an emphasis on luxury. In an email sent to employees on Monday, Bloomberg editor-in-chief Matt Winkler said that the company has decided "to scale back arts coverage and no longer use the Muse brand."
He said Bloomberg will align its leisure reporting with its luxury channel on its website, and with Pursuits, its magazine for wealthy readers.
Muse editor Manuela Hoelterhoff said separately in an email that she is staying with the company, but will work in a different capacity, with more time for writing commentary and other articles.