Here’s something to consider when you’re Christmas shopping for that teen or young adult in your family.
Yes, young people spend a lot of time reading and writing short messages on their smartphones, or listening to music and playing games on those and other electronic devices. But there’s one aspect of their lives in which they prefer -- by a large margin, according to one poll -- the old-school ways: reading books.
The British marketing research agency Voxburner recently surveyed more than 1,400 people, ages 16 to 24, about their media-consumption habits. The survey found that 62% of the respondents said they prefer printed books to e-books.
Voxburner spokesman Luke Mitchell told the Guardian that the agency’s researchers heard all sorts of reasons why young people prefer physical books to e-books, including: “I collect,” “I like the smell” and “I want full bookshelves.”