FXX may be the home of the comedy "It's Always Sunny in Philadelphia," but Exxon isn't laughing about the new cable network's logo.
The oil giant has filed suit in Houston claiming that the "FXX" logo rips off the trademarked Exxon brand. Both logos prominently feature joined double Xs.
Exxon says that causes confusion among consumers and makes it look as if FXX -- which launched Sept. 2 and is the baby sibling to the established cable network FX, both part of Rupert Murdoch's News Corp. -- is affiliated with Exxon.
FXX is scoffing at the oil company's claim, according to this Variety story reporting on the matter. (A network spokesman did not immediately return an email from Show Tracker.)