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Ahead of Twitter IPO, Nasdaq makes a pitch for the coveted listing

October 04, 2013|By Jessica Guynn
  • A man checks Twitter on a smartphone in London.
A man checks Twitter on a smartphone in London. (Chris Ratcliffe / Bloomberg )

SAN FRANCISCO -- With the hottest technology offering since Facebook still technically up for grabs, the Nasdaq Stock Market's chief Bob Greifeld paid a visit to Twitter headquarters in San Francisco on Friday.

Twitter is leaning toward listing with the New York Stock Exchange after the technical glitches that marred Facebook's IPO in May 2012, a person familiar with the situation said last week.

Greifeld made his pitch anyway, arguing that Twitter would be better off on Nasdaq and trading with many of its peers.

Twitter is the most highly sought after technology listing since Facebook, and the exchanges are aggressively jockeying for Twitter's business to have the bragging rights.

Greifeld thinks he has a shot at landing Twitter even though he described the pitch as an "uphill battle," unnamed sources told the New York Post.

Exchanges often offer advertising space, and Greifeld is dangling the large scrolling ticker and news feed at its headquarters at 4 Times Square in Manhattan.

A Nasdaq spokesman declined to comment.


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