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'The Walking Dead' shows life on Twitter

October 14, 2013|By Dawn C. Chmielewski
  • The fourth-season premiere of AMC's zombie drama "The Walking Dead" sent real-life humans scrambling for their Twitter accounts. It ranked as the most social TV show on Twitter.
The fourth-season premiere of AMC's zombie drama "The Walking… (Gene Page / AP )

"The Walking Dead" sent more than a few humans scrambling to their Twitter accounts during its fourth season premiere Sunday.

The AMC drama, set in a post-apocalyptic world in which humans seek to evade flesh-eating zombies, placed at the top of the Nielsen's Twitter TV rankings for the week of Oct.  7. 

The show attracted a television audience of 16.1 million viewers — a record for the series. It also generated a ton of chatter on social media, with some 1.2 million tweets attracting a Twitter audience of nearly 7.5 million, according to Nielsen's SocialGuide unit.

FX's horror anthology "American Horror Story: Coven" ranked as the second-most social program on TV, producing 435,600 comments and an audience of more than 4.6 million on Twitter.

The full rankings for the week, according to Nielsen:

  1. The Walking Dead (AMC), Sunday, Unique Audience: 7,491200, Tweets: 1,172000
  2. American Horror Story: Coven (FX), Wednesday, Unique Audience: 4,623,800, Tweets: 435,600
  3. Catfish: The TV Show (MTV), Tuesday, Unique Audience: 3,544,300, Tweets: 743,600
  4. The X Factor (FOX), Wednesday, Unique Audience: 2,393,300, Tweets: 422,900
  5. The Voice (NBC), Monday, Unique Audience: 1,972,200, Tweets: 115,000
  6. Jimmy Kimmel Live (ABC), Wednesday, Unique Audience: 1,942,500, Tweets: 57,100
  7. Dancing with the Stars (ABC), Monday, Unique Audience: 1,695,900, Tweets: 43,500
  8. WWE Monday Night RAW (USA), Monday, Unique Audience: 1,391,600, Tweets: 176,800
  9. Keeping Up with the Kardashians (E!), Sunday, Unique Audience: 1,215,600, Tweets: 32,900
  10. The Voice (NBC), Tuesday, Unique Audience: 1,147,800, Tweets: 49,000


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