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Christopher Bailey to succeed Angela Ahrendts as Burberry CEO

October 15, 2013|By Adam Tschorn
  • Departing Burberry Chief Executive Angela Ahrendts, left, and the label's chief creative officer, Christopher Bailey, in 2010. Bailey will succeed Ahrendts as CEO in mid-2014 when she leaves for Apple, the British luxury brand announced.
Departing Burberry Chief Executive Angela Ahrendts, left, and the label's… (Leon Neal )

Burberry taps Bailey: Christopher Bailey, who has served as chief creative officer of Burberry for the last six years, will also become the label's chief executive officer in mid-2014, the British brand announced Tuesday. Bailey, who will also retain his current role (his new title will be a mouthful: "chief creative and chief executive officer") will be succeed current CEO Angela Ahrendts, who is headed to Apple Inc. 

Ahrendts to Apple: While Burberry's announcement doesn't shed any light on Ahrendt's new gig, our colleagues over in the Business section do. According to Chris O'Brien's report this morning, Ahrendts "will run its retail division, including online and retail stores." O'Brien ends his piece with the very interesting observation: 

"Apple has been on a bit of a fashion streak in its hiring. 

"Two months ago, Apple hired Paul Deneve, former CEO and president of Yves Saint Laurent, to be vice president in charge of special projects.

"Then Apple hired Enrique Atienza, a senior vice president at Levi's, to run its U.S. retail operations." [L.A. Times]

Lacoste locks in Team France: Is the symbol of all prepdom -- the iconic crocodile logo -- destined for the Olympic uniform? According to a report in WWD, the answer is "Oui." WWD says Lacoste is replacing Adidas as the official outfitter of Team France, with uniforms to debut at the Winter Olympics in Sochi, Russia, in February and lasting through the 2016 Rio de Janeiro Summer Games. [WWD, subscription required

Wrist candy review: Setting aside for a moment whether you think the Samsung Galaxy Gear smartwatch is stylish or not (personally it's giving us '70s LED wristwatch flashbacks), should you go out and buy one based on the technology alone? Our colleague Salvador Rodriguez takes a first look at the latest in wearable technology in today's Business section. [L.A. Times]  


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