On Friday, Kobe Bryant changed his photo (or avatar) on Twitter to the number "1225."
While the Lakers All-Star guard hasn't commented yet on the change, Bryant is undoubtedly using the voice of outside critics as a form of self-motivation.
ESPN recently ranked the Lakers as the 12th best team in the Western Conference.
The sports website also named Bryant the 25th-best player in the NBA, dropping all the way from sixth just a season ago -- 12th and 25th -- 1225.
Bryant is currently recovering from a torn Achilles' tendon, with no timetable for his return, although he's begun to ramp up his activity over the last few weeks.