Motorola wants to take smartphone customization to the next level.
The Google-owned company this week announced Project Ara, a hardware platform that would allow users to essentially pick and choose the parts of their smartphone.
With Project Ara, customers would buy an endoskeleton, which is the body of the device. From there, they can select and add modules, each of which includes a different part of a phone, such as a battery, a physical keyboard, a new display or a camera.
Motorola said it wanted to work with other developers to create all sorts of modules that customers would be able to add to their devices.