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Sauvignon Blanc-flavored popcorn? Who's going to be the first to try it?

September 06, 2013|By S. Irene Virbila

Wine-flavored popcorn? I can’t quite wrap my head around the idea. 

The luxe popcorn company Populence in Manhattan’s West Village has teamed with populist New Zealand wine company Kim Crawford to produce Sauvignon Blanc Kettle corn. Here’s the way the site describes it: “The candied popcorn's final flavor is bright and zesty and pairs beautifully with the wine, just as it is meant to be enjoyed.” OK, that I don’t get. Sauvignon Blanc on Sauvignon Blanc? Plus, the popcorn is candied, which would make Sauvignon Blanc, the wine, taste sour. 

Oh, and get this note, “Due to the summer heat, the Pinot Noir-infused chocolate drizzle is only available for in-store purchases.” I’m glad they set me straight on that. But, and this is a big but, if you want to create your own wine-infused flavors with Kim Crawford wines, Populence will email you the recipe. You just have to ask.

I’m curious enough that the next time I’m in New York I’ll ask for that drizzle, and maybe try the Sauvignon Blanc popcorn, too. But frankly, other flavors such as salted caramel, ginger caramel and even sun-dried tomato sound much more appealing.

If you’re really, really curious, you can order a one-gallon tin of Sauvignon Blanc Kettle online for $35. That’s why the term "popcorn artisans" follows the name Populence on the website.

Me, I'm going for the salted caramel popcorn. Here's another option: popcorn infused with white truffle butter at Bar Bouchon ($5 during happy hour) and it was, I have to admit, pretty good with a glass of Burgundy.


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Twitter: @sirenevirbila

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