YOU ARE HERE: LAT HomeCollections

Apple iPhone event videos with iPhone 5c, Jony Ive now on YouTube

September 11, 2013|By Chris O'Brien

Apple has posted on YouTube three of the videos it showed during its iPhone event, held at its Cupertino headquarters on Tuesday.

Separately, if you weren't one of the few in the audience, Apple has posted the keynote on its website. 

As for the promo videos on YouTube, the first is essentially the introduction of the iPhone 5c, and stars Jony Ive, senior vice president of design Design at Apple. Ive never appears on stage, but he was in the audience Tuesday.

Video: Here's how Apple's iPhone 5S, iPhone 5C work

In the video, Ive calls the iPhone 5c "beautifully, unapologetically plastic." He then speaks in a reverent tone about how the company melds hardware and software to create a unique experience. 

The other two videos focus on features in the new iPhone 5S.

The first is about the upgraded iSight camera. Dan Riccio, senior vice president of hardware engineering at Apple, is the leading man in this video.

Ive and Riccio then costar in the other video to introduce Touch ID, the new fingerprint sensor available on the iPhone 5s.


Apple goes for gold, unveils iPhone 5S

New iPhones go on sale Sept. 20; prices start at $99

Everything you need to know from Apple's iPhone event

Los Angeles Times Articles