Netflix, Hulu and Amazon Prime Instant Video users share one common passion: They all have an appetite for "binge viewing," according to the latest research from Nielsen.
Nielsen's analysis of so-called over-the-top services -- a term that refers to video delivered to the TV via an Internet connected device such as a video game console or dedicated streaming box -- found that viewers are streaming video at a brisk pace.
All the online video services experienced year-over-year gains in the number of users, Nielsen found. These consumers are overwhelmingly turning to Netflix, Hulu or Amazon to watch back-to-back episodes of a TV show.
Some 88% of Netflix users and 70% of those who subscribe to Hulu Plus say they stream three or more episodes of the same TV show in a single day, Nielsen reported. The behavior seems to reflect consumers' desire to curate their own programming lineup.