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Lady Gaga explains 'Applause,' distinguishes artists from celebrities

September 18, 2013|By Nardine Saad

Lady Gaga just gave a Twitter dissertation about what her latest single "Applause" really means to her as both an artist and a celebrity.

The theatrical singer, real name Stefani Germanotta, released the single Aug. 13 and performed it at the MTV Video Music Awards last month. She's been doing the rounds promoting the Nov. 11 release of her latest album, "Artpop," on which she emphasizes the importance of art in her work.

But the song has been getting bad press from the likes of Perez Hilton and Billboard, and perhaps Mother Monster used that feedback as a cue to explain herself Wednesday.

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"'Applause' is a very meaningful song to me, because it addresses what many think of 'celebrities' today, that we 'do it' for the attention," the singer wrote, adding, "But some of us are 'artists' in this group called 'celebrity,' & what we create doesn't live on unless theres an audience to remember it."

"So I may need your attention at first, so I can sing you my song. But its the 'Applause' after that let me know if I've entertained you," she posted.

"Entertainment makes people happy, I live for the 'Applause,' to know I've spread that. I live to hear you cheer, to just be a part of that," she added, concluding, "I believe in show business. The 'Applause' is what breeds that thing that I love. When I know i've made you happy. When I know it was good."

It's been quite the year for the 27-year-old, who in February had to undergo hip surgery and took a hiatus from performing until she recovered. "Artpop" comes amid stiff competition from singer Katy Perry, who recently surpassed Gaga in followers on Twitter and on the music charts.

Coincidentally, Gaga's latest effort comes on the heels of her attempt to ramp up her single's sinking position on the charts.

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The pop star announced a fan contest on Twitter that would award two fans who purchased the most copies of "Applause" a trip to meet her at London's iTunes Festival, according to the Atlantic. She also linked to a page that would let fans watch the single's music video 150 times in a row (on a playlist) in a ploy to get the song higher on Billboard's music chart, which now counts video views in its ranking system.

The move prompted Billboard's editorial director, Bill Werde, to tweet about the matter late last month. 

"An artist tweeting out and facebooking a link that enables a fan to hit play and leave their computer is not in the spirit of what we chart," he wrote, adding, "Tweeting that other artists game the system is like telling a cop other people were speeding. When we catch it we stop it."

"I just hate to see anyone try to game the charts, be it fans or artists. It's not in the spirit of what we do, celebrating success," he added.

Gaga fans, aptly called Little Monsters, took no time responding to Werde's words, prodding the editorial director to tweet back numerous explanations.

"Just need to keep playlisted data off chart. Gaga fans sending me threats and profanity: don't you think this is why she deleted that link?"

He added her fans were "more or less polite," then cleared up a few questions on the topic, point by point.

"1. It is fine to self-promote, send links to fans, etc. my objection is to playlisting. It seems some fans are unaware such a link was sent.

"2. By 'playlisting' I mean a link to 'watch' the same video 150 times: roughly 9 straight hours of the same vid.

"3. I've been/remain a fan of gaga's. I have previously tweeted my affinity for Applause. None of this has anything to do w chart integrity.

"4. Im not suggesting we'll discount credible views. I suspect (but wont know til AM) YouTube antispam tech will take care of playlisting.

"5. I believe in transparency & dialog. That's why I discuss here before all is neatly resolved. I learned a lot from y'all tonight. Thanks."


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