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Tour of California cycling race retains major sponsor Amgen

September 19, 2013|By Diane Pucin
  • Amgen, the title sponsor of the Tour of California cycling race, has reached a multi-year agreement with AEG Sports to continue its sponsorship of the event.
Amgen, the title sponsor of the Tour of California cycling race, has reached… (Genaro Molina / Los Angeles…)

The Amgen Tour of California announced Thursday that its title sponsor, Amgen, the Santa Clarita-based company that conducts cancer-drug research, has re-upped its sponsorship. Kristin Bachochin, executive director of AEG Sports, which owns the race, said the sponsorship was a "multi-year" agreement.

Among other race sponsors that have renewed contracts are Champions Systems, an apparel company that renewed for three years.

Amgen's sponsorship contract had been up after the 2013 race and had raised questions about the cycling race's future.

The other returning partners to date include: Speed 10 Speed Coffee, Bissell, Carmichael Training Systems, Crunchies Natural Snacks, Michelob Ultra, SRAM and ZD Wines.


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