Forty state attorneys general sent a letter to the U.S. Food and Drug Administration asking the agency to regulate electronic cigarettes to address their marketing, ingredients and sale to minors.
The FDA has set a deadline of Oct. 31 to issue proposals to regulate the devices, known as e-cigarettes. But the agency has delayed action in the past.
The letter urges the FDA to rein in marketing of e-cigarettes, which has grown as the demand for such smokeless products have climbed. Some advertising containing cartoons targets children, a marketing method that has been banned for makers of traditional cigarettes, the letter said. Some e-cigarettes contain fruit and candy flavors such as gummy bear and bubble gum that appeal to young people.
Ohio Atty. Gen. Mike DeWine, a co-sponsor of the letter, asked the FDA to regulate e-cigarettes like other tobacco products.
"Unlike traditional tobacco products, there are no federal age restrictions that would prevent children from obtaining e-cigarettes, nor are there any advertising restrictions," DeWine said in a statement.