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Apple wins the right to use iPhone name in Brazil

September 25, 2013|By Chris O'Brien
  • Apple faces big challenges selling its products in Brazil.
Apple faces big challenges selling its products in Brazil. (Associated Press )

As we wrote earlier this summer, Apple faces a number of challenges in the smartphone market in Brazil. 

But one of them appears to have been cleared. 

A Brazilian judge has ruled that Apple has the right to use the iPhone name in Brazil, according to BNamericas, a Latin American business news agency. The decision overturns another ruling from INPI, the country's intellectual property agency. 

Earlier this year, INPI ruled that a Brazilian company called Gradiente owned the rights to the name. Gradiente was granted the name years ago but came out with a product called an "iPhone" only in December 2012. 

The parent company that owns Gradiente says it plans to appeal the latest decision. 


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