As Internet video streaming becomes more commonplace in American households, a maker of dedicated devices introduced a new lineup of products and expanded programming options in hopes of capitalizing on this trend.
Roku unveiled three new streaming players, priced at $50 to $80, that it says will offer high-definition video, among other features. These devices, with names only a geek could love (the Roku LT, Roku 1 and Roku 2), reach stores in October.
Roku also is adding the M-Go movie and television service to its entertainment offerings.
M-Go, a joint venture of DreamWorks Animation and Technicolor, offers thousands of films and shows to rent or purchase. The digital entertainment service, launched about eight months ago, competes with more established players, including Amazon Prime Instant Video and Wal-Mart's Vudu streaming service.
Chief Executive John Batter said M-Go worked with Roku to create a hassle-free experience for users, who only have to enter their billing information once when they set up the device.