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Santa Anita returns Friday with new audio-visual experience

September 25, 2013|By Eric Sondheimer

Santa Anita is completing a $15 million renovation designed to create a new audio-visual experience at the Arcadia track.

Chairman Keith Brackpool gave a tour to reporters on Monday night showing off the new clubhouse mezzanine that is now filled with 50 high-tech television monitors and a sound system that offers a movie-like experience.

Brackpool said he wants fans to experience the "splendor" associated with horse racing, from the sounds of hoofs hitting the dirt to jockeys shouting out during a race. For $8 admission into the clubhouse, fans could experience just that.

There's also a new dining experience, with craft beers, wines and gourmet food selections.

"Our attempt was to bring back the live audience and have a wonderful time and show the magnificence of our sport," Brackpool said.

The clubhouse will be open for opening day of Santa Anita's 24-day autumn meeting on Friday. Other new areas, such as a sports lounge with seven TV screens 5 feet by 8 feet won't be open until the Breeders' Cup on Nov. 1-2. Also still to be unveiled is a new Chandelier room with a walnut floor.


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