There are myriad ways to promote a film these days, most notably through trailers, billboards, media junkets and talk-show appearances.
Now "Noah" star Russell Crowe is trying to reach a higher power, beseeching Pope Francis on Twitter to watch his upcoming biblical adventure, which is based on the Noah's Ark story from the Book of Genesis.
Addressing the pontiff as "Dear Holy Father," Crowe on Monday tweeted, "#Noah film. Screening?The message of the film is powerful , fascinating , resonant."
Crowe followed up with a tweet aimed at his own 1.37 million followers, writing, "given his environmental focus/scholarly knowledge, trying to screen #Noah for Pope Francis." Crowe also asked his followers to retweet his previous message.