Cable programming giant Discovery Communications is taking a controlling stake in sports programming giant Eurosport International.
Discovery, which has made international acquisitions a priority, previously acquired 20% of Eurosport in 2012 for $221 million from the French media giant TF1. It is spending an additional $345 million to push its stake in the sports service to 51%.
The flagship Eurosport Network is available in 54 countries and reaches more than 133 million homes, Discovery said. Eurosport also has sister channels including Eurosport 2, which is in 51 countries with 69 million households, and Eurosport News, available in 48 countries.
Discovery also has a strategic alliance with TF1 and has invested in its other channels. As part of the Eurosport deal, TF1 will maintain its 80% stake in Eurosport France until at least Jan. 1, 2015.