Apple will likely introduce a new Apple TV set-top box in the first half of 2014, according to a report Thursday.
The Cupertino, Calif., tech giant's upcoming Apple TV will feature a new app store, according to 9to5Mac, a tech news site known for its accurate Apple reports. With the added app store, Apple may introduce gaming content to the Apple TV for the first time.
Apple hasn't dramatically improved its Apple TV product since late 2010, when it released the second generation of the device. Since then it has come out with two newer models with slight internal improvements, but in general, the product has remained the same for more than three years.
During that time, the market for digital media players has become more crowded, with rival Roku releasing several new models and Google introducing Chromecast late last year.