Hubertus von Hohenlohe is hard to miss on the slopes.
The flamboyant skier for Mexico's Olympic team calls himself "The Real Prince" and competed at the 2010 Vancouver Games in a series of race suits with wildly colorful designs.
Now, Hohenlohe has told NBC OlympicTalk that he will race at the upcoming Sochi Olympics in an outfit made to resemble a mariachi suit.
Hohenlohe was born in Mexico but has lived all over the world. He said a recent visit to his birthplace led to a new appreciation for Mexican culture.
"I want to celebrate who they are," he was quoted as saying, "but of course in my own style."
The suit will have a print that approximates a black bolero jacket, ruffled tuxedo shirt and red tie.
At 55, Hohenlohe is considered a long shot to make the podium.