September 4, 2008 |
To build anticipation for its new spinoff of the teen soap "Beverly Hills, 90210," the CW kept a tight lid on preview copies and rolled out the show right after Labor Day, on a night with light competition. Both steps look pretty smart right now. Tuesday night's two-hour premiere of "90210" gave the struggling CW some of its best ratings ever, with an average of 4.9 million viewers, according to early data from Nielsen Media Research. "90210," which follows new characters alongside such regulars from the old series as played by Jennie Garth and Shannen Doherty, gave the CW its highest-rated night for a scripted series in the key demographic of 18- to 49-year-olds, with a 2.6 rating / 7 share.