February 3, 2014 |
SAN FRANCISCO -- No pressure, Twitter. Fair or not, Facebook's blockbuster earnings last week has investors anticipating very good things from its social networking rival. Twitter on Wednesday will report its first quarterly results as a publicly traded company, giving investors a first glimpse of its progress in growing advertising revenue and its user ranks. Twitter shares have been on a tear since the company made its debut on the New York Stock Exchange in November. Shares have surged to their current trading price of $66 from $26. They jumped again at the end of last week after Facebook reported its fourth-quarter earnings on hopes that Twitter can pull a rabbit out of its advertising business the way Facebook has for three straight quarters.
January 30, 2014 |
SAN FRANCISCO -- Facebook's stock soared to a record high of $62.50 in midday trading Thursday, lifted by a wildly better-than-expected fourth-quarter showing, especially when it comes to clocking mobile advertising revenue. The giant social network, which turns 10 next week, said Wednesday that for the first time, more than half of its ad revenue came from mobile. And, at the end of 2013, more than three quarters of Facebook's 1.23 billion users logged in using their mobile devices at least once a month.
December 27, 2013 |
Twitter is said to be flying too high and too fast. That's the opinion of Macquarie Research Equities, which downgraded Twitter stock Friday from "neutral" to "underperform," the firm said in a note. "We continue to believe that Twitter as a company has a bright future and many opportunities ahead," analysts said. "However, as a stock, we believe nothing has changed over the last 15 days to justify the rise in valuation. " Twitter Inc.'s shares have nearly tripled since its initial public offering last month, including big gains in recent days.
December 23, 2013 |
SAN FRANCISCO -- With investors hoping Facebook and Twitter can ramp up their advertising revenue, the companies' stocks surged Monday to record highs. Facebook gained nearly 5% to $57.77, while Twitter shot up almost 8% to $64.54. Facebook's stock price has more than doubled this year. Twitter has nearly doubled since its initial public offering early last month. Investors are seizing on the momentum of the companies' ad revenue. Research firm EMarketer says both companies will expand their share of the digital ad market.
December 10, 2013 |
As television viewers increasingly watch shows days and weeks after they originally air, broadcasters are trying to get paid for more of those views. On Tuesday, CBS Corp. Chief Executive Leslie Moonves said advertisers are increasingly willing to pay for those audience members who watch via digital video recorders, video-on-demand and online streaming. "We're getting closer to getting paid for every eyeball that watches our shows," said Moonves, speaking at the UBS Global Media and Communications Conference in New York. It's common for ad companies to pay broadcasters for viewership generated live and within three days of an original telecast, and Moonves said some companies are now paying for viewers within seven days -- a metric the industry refers to as "C-7.
November 20, 2013 |
Tribune Co., the parent of the Los Angeles Times, unveiled a restructuring plan that will slash nearly 700 jobs over the next year. The 6% staff reduction will come primarily from the company's newspaper unit but will largely involve operations personnel rather than reporters and editors at its eight daily papers, Peter Liguori, Tribune's chief executive, said in an interview Wednesday. The restructuring is intended to help Tribune withstand the continuing decline in print advertising, which traditionally has been the lifeblood of the newspaper industry.