June 18, 2011 |
Boasting popular sporting events and original entertainment shows, cable programmers long ago surpassed the broadcast networks in viewers. Now they are beginning to close the advertising-revenue divide. "For the first time, the cable upfront take will be greater than the broadcast upfront," Bill Koenigsberg, chief executive of Horizon Media, said this week at the National Cable & Telecommunications Assn. convention in Chicago. This year, many top cable channels, including Time Warner's Turner networks, have been able to raise their ad rates more than 10% in the so-called upfront market, the period when advertisers commit to buying the bulk of the commercial time for the upcoming TV season.
January 19, 2000 |
Online advertising revenue grew 148% to a record $1.2 billion during the third quarter, putting the industry on track toward $4.4 billion in 1999 revenue, the Internet Advertising Bureau said. Internet advertising revenue hit $1.92 billion in 1998, according to the New York-based group. Consumer-related ads generated 32% of total ad revenue during the third quarter, followed by computing (21%), financial services (19%), telecommunications (6%) and business services (5%).
December 23, 2013 |
SAN FRANCISCO -- With investors hoping Facebook and Twitter can ramp up their advertising revenue, the companies' stocks surged Monday to record highs. Facebook gained nearly 5% to $57.77, while Twitter shot up almost 8% to $64.54. Facebook's stock price has more than doubled this year. Twitter has nearly doubled since its initial public offering early last month. Investors are seizing on the momentum of the companies' ad revenue. Research firm EMarketer says both companies will expand their share of the digital ad market.
April 3, 2013 |
SAN FRANCISCO -- Is mobile clicking for Facebook Inc.? Facebook's initial public stock offering in May was dashed after the social network said it wasn't making "any significant revenue" from mobile even though more than half of its users checked the service on mobile devices. With its stock price plunging, Facebook Chief Executive Mark Zuckerberg acknowledged in September: "We've had a bunch of missteps" in mobile. But in the background, Facebook has already powered up the turbo boosters.
October 4, 2013 |
SAN FRANCISCO - Fans of "Castle in the Sky" in Japan set a world record in August when they sent 143,199 tweets in a single second while watching a rerun of the 1986 anime classic on television. The social media frenzy that took place thousands of miles from Twitter's San Francisco headquarters underscored just how ingrained the microblogging service is in Japanese popular culture - and how much of an international phenomenon it has become. With more than three-quarters of Twitter's 218 million monthly active users hailing from outside the United States, Twitter has vast potential to turn that overseas popularity into a thriving advertising business, analysts say. Yet Twitter makes far more of its advertising revenue from Americans than from foreign users.
September 27, 2005 |
U.S. Internet advertising revenue grew 26% to $3 billion in the second quarter, driven by paid search listings and more sophisticated video and audio ads known as rich media, according to a study released Monday. The data provided by the Interactive Advertising Bureau and PricewaterhouseCoopers bolster the view that advertisers are spending more on the Internet as consumers devote more time to the Web and less to other media. Online ad revenue in the first half of the year also rose 26%, to $5.