Ad Revenue

Here are the leading search engines, with Web address and 1996 first-quarter advertising revenue: InfoSeek Address: http://www.infoseek.com/ $3.1 million Adding custom news services and "super spider" searcher. Raised $42 million in initial public offering June 11. Has distribution, technology or content deals with Netscape, Sun, XSoft, Verity, Netcom, Freeloader, Reuters and others. * Lycos Address: http://www.lycos.com/ Ad revenue: $2.6 million 30 million sites cataloged, fewer reviewed.

Customers munching on McRibs or Egg McMuffins at some McDonald's restaurants can also read "McMagazine." The company is testing McMag at outlets in Orlando, Fla., Denver, Milwaukee, Portland, Ore., Newburgh, N.Y., and Chicago's western suburbs. The magazine, geared to parents and children, includes articles on health, money and leisure. The October issue, the second published this year, is 42 pages. The company hopes that ad revenue will pay publishing costs.

Reporting from Washington Washington is a city that understands bold gestures, and one media company has been making a lot of them lately. Bloomberg has scooped up a series of journalism's big names, opened a second newsroom to accommodate a doubling of staff and launched a new opinion website, just this week, co-headed by former Clinton administration favorite Jamie Rubin. The company's boldest move, though, has been the launch of Bloomberg Government, or BGov.com, an aggressive new endeavor but one that's largely hidden from public view because the website is surrounded by a high pay wall.

The cancellation and hefty write-down of HBO's"Luck" and the closure of a TV channel in India put a damper on an otherwise solid first quarter forTime Warner Inc. The New York media giant reported a profit of $583 million for the quarter ended March 31, compared with $653 million for the same period in 2011, an 11% drop. Revenue was up 4% to $7 billion. "We're off to a great start to the year, and we're benefiting from strong momentum for our content across our businesses," Time Warner Chief Executive Jeff Bewkes said Wednesday.

Knight Ridder Inc., the No. 2 U.S. newspaper publisher, said Thursday that it expected third-quarter earnings to fall well short of analysts' estimates as weak classified advertising has hurt revenue in Silicon Valley and other key markets. Chairman and Chief Executive Tony Ridder said he expected earnings to nearly match the 81 cents a share earned a year ago. Analysts, on average, expected earnings of 87 cents per share, within a range of 85 cents to 91 cents, according to Thomson First Call.

The Beverly Hills-based private-equity firm that owns the San Diego Union-Tribune has hired a New York investment bank to explore options for the newspaper, a move often considered a first step for an owner seeking to sell. Platinum Equity, which acquired the paper two years ago from the Copley family, hired Evercore Partners to "evaluate strategic alternatives," said Mark Barnhill, a principal at Platinum. "We manage a large and complex investment portfolio, and routinely consider a range of options that will best position our companies for the future," Barnhill said in a statement.