December 17, 2012 |
The London Olympics and political campaigns pumped nearly $2 billion into the U.S. advertising market during the third quarter of 2012, according to consulting firm Kantar Media. "Political campaigns and the Summer Olympics delivered their expected bonanza in the third quarter, adding roughly $1.8 billion of incremental spending to the marketplace," Jon Swallen, Kantar Media North America's chief research officer, said in a statement. Third-quarter advertising expenditures of $34.5 billion represented a 7.1% jump from a year earlier, Kantar reported.
September 10, 2012 |
Advertising spending in the U.S. cooled during the April-through-June quarter, increasing just 0.9% from the year-earlier period to finish at $34.4 billion, according to a new analysis by Kantar Media. For the first half of the year, ad expenditures for all U.S. media totaled $67.1 billion -- an increase of 1.9% compared with the first six months of 2011, according to Kantar Media, which tracks advertising expenditures. The second-quarter pull-back could be an unsettling sign.
June 18, 2012 |
Bouncing back from disappointing trends in 2011, total advertising spending in the first quarter of this year inched up 2.6%, compared to the previous year period, according to a new report from Kantar Media. Expenditures for all media totaled $32.9 billion, Kantar said Monday. “After a sluggish start in January, the pace of measured ad spending quickly accelerated and grew at an average rate of more than four percent during February and March, the best performance in more than a year,” Jon Swallen, chief research officer at Kantar Media North America, said in a statement.
June 6, 2012 |
The vast majority of Facebook users say they ignore ads on the social network, according to a survey whose findings are expected to add to questions about the company's revenue prospects. Four out of five Facebook users said neither advertisements nor comments on the social network have ever led them to buy a product or service, according to the poll by Reuters/Ipsos. The poll comes as Facebook Inc. faces increasing investor scrutiny over its main revenue source —advertising — and whether it can wring more ad revenue from its more than 900 million users.
June 4, 2012 |
Apparently, it just feels like really negative campaign. Media watchers at Kantar Media have been counting ads in the presidential race and their tally shows a surprising near-even split between positive and negative ads. Elizabeth Wilner at the firm's Campaign Media Analysis Group notes that 51% of the 63,793 general election spots were positive, while 49% were negative. The group tracked ads aired from April 10, when Mitt Romney became the presumptive GOP nominee, to May 24. “The results defied the [conventional wisdom]
April 28, 2012 |
Soon, anyone who wants to know how much a political candidate spent on a commercial will be able to find out with the click of a button. The Federal Communications Commission voted Friday to require local television stations to publish on their websites detailed information about political advertising, including the cost of specific commercials. Although such material is already required to be made available to the public, anyone seeking to know what candidates are spending, and on what programs, typically has to visit a local television station and make a request to see what's known as the "public files.