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NEWS
January 20, 2012 | By Matea Gold
The four remaining GOP presidential candidates and their supporters will have spent $10.4 million on broadcast television advertising in South Carolina by the time polls close there Saturday, swamping the state with finger-pointing spots. And that total doesn't include the more than $2 million of combined air time purchased by Rick Perry and Make Us Great Again, a pro-Perry "super PAC," before the Texas governor pulled out of the race Thursday. Back in 2008, when five Republicans were vying for the nomination, the television ad war totaled $6.9 million, according to Kantar Media's Campaign Media Analysis Group.
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ENTERTAINMENT
March 25, 2014 | By Meg James
U.S. advertising spending inched up nearly 1% last year to $140.2 billion as large companies spent more to market their products and services. Ad spending rose for cable TV, Internet display and Spanish-language media. Demand for commercials in TV sports programming also remained strong, according to a report released Tuesday by Kantar Media, which tracks ad spending. But the report uncovered a troubling economic trend. ON LOCATION: Where the cameras roll "The ad market is currently being carried by the top 1,000 advertisers who, as a group, are steadily spending more while the long tail of small-sized marketers is sharply cutting back," said Jon Swallen, chief research officer at Kantar Media North America.
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BUSINESS
March 14, 2009 | Bloomberg News
U.S. advertising spending dropped 2.6% last year as the worst recession since 1982 forced automakers, movie producers and drug makers to slash marketing, researcher Nielsen Co. said Friday. Outlays fell almost $3.7 billion from the year earlier to $136.8 billion, according to preliminary figures by New York-based Nielsen. All of the top 10 advertisers cut their budgets last year, led by Chrysler's majority owner, Cerberus Capital Management; Ford Motor Co.; Time Warner Inc.
ENTERTAINMENT
February 7, 2014 | By Meg James
The lighting of the Olympic flame in Russia will launch a nearly $900-million bet by U.S. advertisers that this year's Winter Games will become a feel-good event for television audiences. Leading up to Friday's official opening of the XXII Olympic Winter Games, most of the attention has centered on difficulties - and not the athletes. The Sochi athletic competitions will be unfolding against a backdrop of threats of terrorist attacks, allegations of corruption, tense U.S.-Russia relations and protests over Russia's controversial anti-gay laws.
BUSINESS
June 15, 2001 | Associated Press
Advertising spending likely will grow a slim 2.5% in the United States this year, its slowest increase in a decade, because of an unexpectedly steep economic slowdown, said Robert Coen, the ad industry's most prominent spending forecaster. The estimate is less than half the 5.8% growth Coen predicted six months ago and well below last year's 9.6% rise. This year's projected growth rate to $249.8 billion would be the slowest since 1991, when ad spending in the United States fell 1.2%, Coen said.
BUSINESS
July 6, 1999 | Reuters
Global advertising spending is expected to grow 3.9% at constant prices this year, driven by record levels of consumption in the United States and Europe, a new survey said Monday. Leading media-services agency Zenith Media said ad spending in the Asia-Pacific region would return to growth of 2.4% in 1999 after falling 5.7% last year, but Latin American expenditures would sag under the weight of Brazil's economic downturn. Worldwide Internet display advertising is estimated to hit $3.
BUSINESS
June 4, 2009 | Alana Semuels
The bankruptcy of General Motors Corp., one of America's biggest advertisers, deals yet another blow to TV stations, newspapers and magazines that already are reeling from the recession. Sports franchises also could feel the sting, with analysts expecting the automaker to continue cutting back its multimillion-dollar sponsorships of professional teams. GM shelled out $2.1 billion on advertising last year, second only to Procter & Gamble Co., according to Nielsen Co.
BUSINESS
September 12, 2007 | From Times Wire Services
U.S. advertising spending is seen as "challenged" for the rest of the year after falling 0.3% in the first half to $72.6 billion, TNS Media Intelligence said. It was the first time U.S. advertising spending has fallen for two consecutive quarters since 2001, TNS said. TV ad spending dragged the market, falling 2.4% to $31.6 billion. Newspaper spending fell 5.8% to $12.9 billion. Radio spending fell 2.7% to $5.1 billion. The declines offset gains from Internet display ad spending, which rose 17.
BUSINESS
September 25, 2008 | From Times Staff and Wire Services
U.S. advertising spending saw its biggest drop in seven years as companies cut marketing budgets to weather the economic slowdown. Ad spending fell 3.7% in the second quarter from a year earlier, the biggest decline since 2001, market researcher TNS Media Intelligence said. Advertisers are shifting to the Internet, cable television and syndicated TV to target specific audiences, TNS said.
BUSINESS
October 6, 2001 | Reuters
Travelocity.com Inc. the leading travel Web site, announced cost cuts that included laying off 320 people, or 10% of its non-customer service work force, instituting a hiring freeze and cutting advertising and other discretionary spending. Citing a sharp reduction in air travel after the Sept.
BUSINESS
December 20, 2013 | By Jessica Guynn
SAN FRANCISCO -- Twitter has blown past many analysts' price targets with shares topping $60 on Friday, a new high. Twitter's shares have risen 44% this month. That makes it one of the biggest Internet companies by market cap. But can it sustain those stratospheric levels? Apparently a lot of people don't think so. Short sellers are betting that shares will fall, especially amid growing skepticism from Wall Street analysts. S&P Capital IQ analyst Scott Kessler is one of those skeptics.
ENTERTAINMENT
October 9, 2013 | By Meg James
Internet advertising continues to explode as spending topped $20 billion during the first six months of this year. The Internet Advertising Bureau touted the milestone on Wednesday, saying the surge in spending during the first half of 2013 represented an 18% increase over the $17 billion spent during the first half of 2012.  Marketers increasingly are steering their dollars from traditional media and onto the Internet and mobile platforms....
ENTERTAINMENT
October 9, 2013 | By Meg James
Spanish-language media giant Univision Communications and Time Warner Cable have signed a new, multiyear distribution deal that includes carriage of several of Univision's new networks including the highly anticipated El Rey Network. The companies unveiled the agreement Wednesday afternoon. Financial terms were not disclosed, but the pact came well in advance of the expiration of the companies' current arrangement and was not contentious.  The arrangement provides continued distribution for the main Univision broadcast network, its secondary network UniMás and cable entertainment channel Galavisión, plus a slate of new networks: Univision Deportes, telenovela network Univision tlNovelas, and FOROtv, a feed of the Mexico City-based news network owned by Grupo Televisa, which holds a minority stake in Univision.
ENTERTAINMENT
September 30, 2013 | By Meg James
Advertising spending in the U.S. and Canada is expected to grow 4% next year, according to newly released forecast by ad giant ZenithOptimedia. This year, spending is expected to inch up 3.4% in North America, slowing a bit after last year's infusion of spending to capitalize on viewer interest in the London Olympics, ZenithOptimedia said in its Advertising Expenditures Forecast, released Monday. "Consumer confidence, retail sales, job numbers and house construction are all trending encouragingly upwards," ZenithOptimedia's report found.
BUSINESS
May 21, 2013 | By Jessica Guynn, Los Angeles Times
SAN FRANCISCO - To punctuate his company's $1.1-billion purchase by Yahoo Inc., Tumblr co-founder and Chief Executive David Karp let loose in a blog post with a celebratory expletive. It was classic Karp, a 26-year-old high school dropout who built one of the Web's most popular outlets for personal expression. It was also a clever way to send a message to Tumblr users: It may have been bought out - earning Karp about $275 million - but Tumblr was going to stay irreverent.
ENTERTAINMENT
May 3, 2013 | By Meg James
Economists are forecasting slow growth in advertising spending for the remainder of 2013 amid encouraging signs from the U.S. labor market. Media companies are doing their best to grab a bigger slice of the pie. This week, Wall Street cheered Viacom Inc.'s ability to raise television ad rates during the first three months of the year because of a ratings rebound at children's channel Nickelodeon. Nickelodeon's ratings were up roughly 9% this year compared with the network's lackluster January-March quarter in 2012.
BUSINESS
December 5, 2000 | From Associated Press
Two of the advertising industry's leading forecasters expect more moderate growth in ad spending next year as the economy slows, after the Olympics and presidential election helped lead to a banner year in 2000. Robert Coen, director of forecasting at Universal McCann, said he expected national advertising spending in all media formats to grow 6.3% to $151.8 billion next year. This year, national advertisers planned spending of $142.7 billion, up 11.8%.
NATIONAL
August 10, 2004 | Maria L. La Ganga, Times Staff Writer
Although Sen. John F. Kerry has essentially stopped advertising, the Democratic National Committee and like-minded organizations kept the presidential candidate's mess- age on television in battleground states and spent more than twice as much as the Bush campaign during the first week of August. President Bush surged back to the airwaves after the Democratic National Convention, spending nearly $4.
CALIFORNIA | LOCAL
May 1, 2013 | By Seema Mehta, Michael Finnegan and Maloy Moore, Los Angeles Times
The alliance between Los Angeles mayoral candidate Wendy Greuel and the Department of Water and Power workforce strengthened Wednesday as a committee run by leaders of the utility's main union launched TV advertising to buttress her candidacy just as she reduces her own spending on television ads. Working Californians to Elect Wendy Greuel, a committee controlled by the union's leadership, bought about $500,000 worth of TV airtime over the next...
ENTERTAINMENT
December 17, 2012 | By Meg James
The London Olympics and political campaigns pumped nearly $2 billion into the U.S. advertising market during the third quarter of 2012, according to consulting firm Kantar Media.  "Political campaigns and the Summer Olympics delivered their expected bonanza in the third quarter, adding roughly $1.8 billion of incremental spending to the marketplace," Jon Swallen, Kantar Media North America's chief research officer, said in a statement. Third-quarter advertising expenditures of $34.5 billion represented a 7.1% jump from a year earlier, Kantar reported.
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