June 18, 2012 |
Bouncing back from disappointing trends in 2011, total advertising spending in the first quarter of this year inched up 2.6%, compared to the previous year period, according to a new report from Kantar Media. Expenditures for all media totaled $32.9 billion, Kantar said Monday. “After a sluggish start in January, the pace of measured ad spending quickly accelerated and grew at an average rate of more than four percent during February and March, the best performance in more than a year,” Jon Swallen, chief research officer at Kantar Media North America, said in a statement.
June 6, 2012 |
The vast majority of Facebook users say they ignore ads on the social network, according to a survey whose findings are expected to add to questions about the company's revenue prospects. Four out of five Facebook users said neither advertisements nor comments on the social network have ever led them to buy a product or service, according to the poll by Reuters/Ipsos. The poll comes as Facebook Inc. faces increasing investor scrutiny over its main revenue source —advertising — and whether it can wring more ad revenue from its more than 900 million users.
June 4, 2012 |
Apparently, it just feels like really negative campaign. Media watchers at Kantar Media have been counting ads in the presidential race and their tally shows a surprising near-even split between positive and negative ads. Elizabeth Wilner at the firm's Campaign Media Analysis Group notes that 51% of the 63,793 general election spots were positive, while 49% were negative. The group tracked ads aired from April 10, when Mitt Romney became the presumptive GOP nominee, to May 24. “The results defied the [conventional wisdom]
April 28, 2012 |
Soon, anyone who wants to know how much a political candidate spent on a commercial will be able to find out with the click of a button. The Federal Communications Commission voted Friday to require local television stations to publish on their websites detailed information about political advertising, including the cost of specific commercials. Although such material is already required to be made available to the public, anyone seeking to know what candidates are spending, and on what programs, typically has to visit a local television station and make a request to see what's known as the "public files.
April 3, 2012 |
Facebook will be the top recipient of social media advertising spending this year, according to a survey from the Creative Group. The Menlo Park, Calif., outfit surveyed 500 advertising and marketing executives in the first quarter on how social media ad dollars will be spent. More than half said they expected companies to increase their advertising or marketing investment in Facebook. Other social networks such as Twitter, Google+, LinkedIn and YouTube hovered around 40%. Marketers were also asked if they would decrease their spend on social media this year.
February 16, 2012 |
A new statewide poll shows Rick Santorum has a narrow advantage over Mitt Romney among Michigan Republican primary voters. The key question is whether money will trump momentum with less than two weeks before the state's key vote. The Detroit News survey of 500 likely voters puts Santorum ahead of Romney 34% to 30%, with Newt Gingrich and Ron Paul lagging behind at 12% and 9%, respectively. Twelve percent were undecided. A loss for Romney in Michigan, which he won in 2008 and where he claims favorite son status, would truly shake up the GOP race and potentially extend the nomination battle well beyond March.
January 31, 2012 |
It's been 10 days since the South Carolina primary, and 28 since the first nominating contest of the presidential cycle, the Iowa caucuses. Now, Florida is poised to hand a potentially decisive victory to Mitt Romney, giving him a surge of delegates and fresh momentum before Saturday's Nevada caucuses. As voting is set to close, here are some figures that tell the story of the Florida primary campaign. 7 As in 7 p.m., when the polls close. Because the Florida Panhandle is in the Central time zone, a result will not be called by the Associated Press or television networks until 8 p.m. Eastern, even though results will be coming in from the rest of the state.
January 30, 2012 |
From the beginning of the 2012 campaign, Mitt Romney has strained to give the impression that despite his money, muscle and organizational might, he is running his campaign as if he is 10 points down with hours to go. But that was a tall order for the candidate Monday, as new polls showed him rocketing to a 20-point lead over rival Newt Gingrich here hours before voting begins. Loose and relaxed as he made his 14-hour sprint from a Jacksonville forklift company to a mobbed rally before thousands of retirees at The Villages, Romney no longer seemed concerned about hiding his confidence.
January 20, 2012 |
The four remaining GOP presidential candidates and their supporters will have spent $10.4 million on broadcast television advertising in South Carolina by the time polls close there Saturday, swamping the state with finger-pointing spots. And that total doesn't include the more than $2 million of combined air time purchased by Rick Perry and Make Us Great Again, a pro-Perry "super PAC," before the Texas governor pulled out of the race Thursday. Back in 2008, when five Republicans were vying for the nomination, the television ad war totaled $6.9 million, according to Kantar Media's Campaign Media Analysis Group.
November 15, 2011 |
A year that began with a bang was interrupted by a quake, and now is ending with a whimper. Next year is projected to be better — but not for everybody. The March earthquake and tsunami in Japan, which put a months-long halt to automobile production, combined with a moribund job market and a steady drumbeat of bad economic news to slam the brakes on television advertising sales. Early in 2011, economists predicted that TV advertising revenue in the U.S. would increase 6% this year to an all-time high.