November 15, 2011 |
A year that began with a bang was interrupted by a quake, and now is ending with a whimper. Next year is projected to be better — but not for everybody. The March earthquake and tsunami in Japan, which put a months-long halt to automobile production, combined with a moribund job market and a steady drumbeat of bad economic news to slam the brakes on television advertising sales. Early in 2011, economists predicted that TV advertising revenue in the U.S. would increase 6% this year to an all-time high.
September 10, 2011 |
The Golden Globe Awards show must go on — and it will on NBC, at least for another year. The Hollywood Foreign Press Assn., creator and owner of the high-profile event; Dick Clark Productions, which produces the show; and broadcaster NBC said Friday that they had cobbled together a one-year agreement to jointly stage the annual awards fest at the Beverly Hilton Hotel on Jan. 15. However, the pact does little to resolve the uncertainty surrounding...
October 29, 2010 |
The Internet revolutionized political fundraising, but when it comes to spending those dollars, media strategists are voting old school. Candidates and supporters are caught up in a frenetic advertising blitz, on pace to drop a record $3 billion, according to analysts who monitor spending. Most of the money is going to an old-media workhorse: local TV stations. Two years ago, then-candidate Barack Obama successfully tapped the Internet to raise money and mobilize millions of voters.
August 10, 2009 |
Publicis Groupe, owner of ad firm Saatchi & Saatchi, said it is buying Microsoft Corp.'s Razorfish advertising agency for $530 million in cash and stock to expand in Internet advertising. Razorfish will continue to operate under its own name and Microsoft will continue using the agency for online advertising and marketing, the companies said in a joint statement. In buying Razorfish, Publicis expands its digital-ad business as demand slows for traditional print and television campaigns.
June 4, 2009 |
The bankruptcy of General Motors Corp., one of America's biggest advertisers, deals yet another blow to TV stations, newspapers and magazines that already are reeling from the recession. Sports franchises also could feel the sting, with analysts expecting the automaker to continue cutting back its multimillion-dollar sponsorships of professional teams. GM shelled out $2.1 billion on advertising last year, second only to Procter & Gamble Co., according to Nielsen Co.
March 14, 2009 |
U.S. advertising spending dropped 2.6% last year as the worst recession since 1982 forced automakers, movie producers and drug makers to slash marketing, researcher Nielsen Co. said Friday. Outlays fell almost $3.7 billion from the year earlier to $136.8 billion, according to preliminary figures by New York-based Nielsen. All of the top 10 advertisers cut their budgets last year, led by Chrysler's majority owner, Cerberus Capital Management; Ford Motor Co.; Time Warner Inc.
December 19, 2008 |
The nation's advertisers pulled back significantly from most print and Internet outlets in the first three quarters of the year, although overall ad spending fell only slightly, partly because of strong demand for television ads during the Olympics and the presidential election. Nielsen Co. reported that ad spending totaled $100.5 billion through September, down 0.6% from the same period in 2007.
October 8, 2008 |
There's one thing that can be said about the new online advertising numbers released by the Interactive Advertising Bureau on Tuesday: They could have been worse. Unfortunately, analysts say they probably will be soon. Internet advertising revenue in the U.S. for the first half of 2008 totaled $11.5 billion, up 15.2% from the same period last year. Not so shabby, right? When you consider that in 2007, revenue in the first half of the year was up 27% from the same period the previous year, and that in 2006, revenue climbed 36% from the previous year, the growth numbers aren't that impressive.
September 25, 2008 |
U.S. advertising spending saw its biggest drop in seven years as companies cut marketing budgets to weather the economic slowdown. Ad spending fell 3.7% in the second quarter from a year earlier, the biggest decline since 2001, market researcher TNS Media Intelligence said. Advertisers are shifting to the Internet, cable television and syndicated TV to target specific audiences, TNS said.
June 18, 2008 |
The Interactive Advertising Bureau said Tuesday that advertisers spent $5.8 billion in the first quarter of 2008, up 18.2% from the year-earlier period. Don't they know there's a recession on? Well, yeah, says Randall Rothenberg, president and chief executive of the trade group. That's why they're spending on interactive ads. "In times of economic strain, marketers and agencies are under more pressure to prove their results," he said. On the Web, advertisers know how many people clicked on their ads and how many people ignored them.