August 10, 2009 |
Publicis Groupe, owner of ad firm Saatchi & Saatchi, said it is buying Microsoft Corp.'s Razorfish advertising agency for $530 million in cash and stock to expand in Internet advertising. Razorfish will continue to operate under its own name and Microsoft will continue using the agency for online advertising and marketing, the companies said in a joint statement. In buying Razorfish, Publicis expands its digital-ad business as demand slows for traditional print and television campaigns.
June 4, 2009 |
The bankruptcy of General Motors Corp., one of America's biggest advertisers, deals yet another blow to TV stations, newspapers and magazines that already are reeling from the recession. Sports franchises also could feel the sting, with analysts expecting the automaker to continue cutting back its multimillion-dollar sponsorships of professional teams. GM shelled out $2.1 billion on advertising last year, second only to Procter & Gamble Co., according to Nielsen Co.
March 14, 2009 |
U.S. advertising spending dropped 2.6% last year as the worst recession since 1982 forced automakers, movie producers and drug makers to slash marketing, researcher Nielsen Co. said Friday. Outlays fell almost $3.7 billion from the year earlier to $136.8 billion, according to preliminary figures by New York-based Nielsen. All of the top 10 advertisers cut their budgets last year, led by Chrysler's majority owner, Cerberus Capital Management; Ford Motor Co.; Time Warner Inc.
December 19, 2008 |
The nation's advertisers pulled back significantly from most print and Internet outlets in the first three quarters of the year, although overall ad spending fell only slightly, partly because of strong demand for television ads during the Olympics and the presidential election. Nielsen Co. reported that ad spending totaled $100.5 billion through September, down 0.6% from the same period in 2007.
October 8, 2008 |
There's one thing that can be said about the new online advertising numbers released by the Interactive Advertising Bureau on Tuesday: They could have been worse. Unfortunately, analysts say they probably will be soon. Internet advertising revenue in the U.S. for the first half of 2008 totaled $11.5 billion, up 15.2% from the same period last year. Not so shabby, right? When you consider that in 2007, revenue in the first half of the year was up 27% from the same period the previous year, and that in 2006, revenue climbed 36% from the previous year, the growth numbers aren't that impressive.
September 25, 2008 |
U.S. advertising spending saw its biggest drop in seven years as companies cut marketing budgets to weather the economic slowdown. Ad spending fell 3.7% in the second quarter from a year earlier, the biggest decline since 2001, market researcher TNS Media Intelligence said. Advertisers are shifting to the Internet, cable television and syndicated TV to target specific audiences, TNS said.
June 18, 2008 |
The Interactive Advertising Bureau said Tuesday that advertisers spent $5.8 billion in the first quarter of 2008, up 18.2% from the year-earlier period. Don't they know there's a recession on? Well, yeah, says Randall Rothenberg, president and chief executive of the trade group. That's why they're spending on interactive ads. "In times of economic strain, marketers and agencies are under more pressure to prove their results," he said. On the Web, advertisers know how many people clicked on their ads and how many people ignored them.
November 21, 2007 |
Online ad spending at U.S. newspapers rose 21% in the third quarter compared with the same period a year ago but failed to offset a print ad spending decline. Although ad spending on newspaper websites rose to $773 million in the quarter, print ad spending fell 9% to $10.1 billion, a National Newspaper Assn. of America study showed. Online ads account for 7.1% of total ad spending at papers, up from 5.4% a year earlier. Total ad spending at newspapers fell 7.4% to $10.9 billion in the quarter.
November 13, 2007 |
U.S. Internet advertising revenue rose 25% in the third quarter to about $5.2 billion, a record, a report showed. Data from the Interactive Advertising Bureau and PricewaterhouseCoopers showed that revenue for the first nine months of 2007 totaled $15.2 billion, up nearly 26% from the $12.1 billion recorded during the first nine months of 2006.
CALIFORNIA | LOCAL
October 5, 2007 |
It began with several hundred southern Orange County seniors contending their property management company was spending too much money on carwashes, expensive lunches and gifts for its employees. Those residents of Laguna Woods Village, a retirement community of 18,000, formed the group Residents Voice. They went after a bigger audience last month when they bought a series of quarter-page newspaper advertisements to publicize their complaints.