September 12, 2007 |
U.S. advertising spending is seen as "challenged" for the rest of the year after falling 0.3% in the first half to $72.6 billion, TNS Media Intelligence said. It was the first time U.S. advertising spending has fallen for two consecutive quarters since 2001, TNS said. TV ad spending dragged the market, falling 2.4% to $31.6 billion. Newspaper spending fell 5.8% to $12.9 billion. Radio spending fell 2.7% to $5.1 billion. The declines offset gains from Internet display ad spending, which rose 17.
November 22, 2006 |
Combined print and online advertising revenue at U.S. newspapers slid 1.5% to $11.8 billion in the third quarter, hurt by falling automobile and help-wanted classified sales, an industry group said Tuesday. The decline marks the first time that combined print and online spending fell since the Newspaper Assn. of America began measuring such revenue in 2004.
November 15, 2006 |
Internet advertising reached a new high of $4.2 billion in the third quarter, marking the eighth consecutive quarter of growth, according to PricewaterhouseCoopers. U.S. revenue in the third quarter grew 2% from $4.1 billion in the second quarter and 33% from $3.1 billion a year earlier, the study found.
September 20, 2006 |
Are the woes of old media infecting the new? Shares of Yahoo Inc. fell 11% on Tuesday after the online giant said weaker ad sales would hurt its quarterly results. "Yahoo finds itself not immune to the forces of gravity," said Leland Westerfield of BMO Capital Markets. "The challenges buffeting traditional media apply equally to the online space." The Sunnyvale, Calif.
June 1, 2006 |
U.S. advertising spending grew more slowly than expected in the first quarter, hurt by cutbacks in the auto industry as it took steps to reverse huge losses, according to tracking firm TNS Media Intelligence. Ad spending rose 5.2% in the first three months of the year to $34.9 billion, trailing a forecast of 5.5% growth, according to TNS, which projects 5.4% growth for all of 2006. Spending by automakers and car dealerships account for more than 10% of U.S. ad revenue.
November 23, 2005 |
Newspapers saw increases in classified advertising as well as ads on their websites, according to preliminary estimates by the Newspaper Assn. of America. Ad spending for newspapers, including their websites, inched up 2.4% to $12 billion for the third quarter of 2005 when compared with the year-earlier quarter. Spending for print ads was up 1.6% to $11.4 billion compared with the third quarter of 2004. Classified ad spending was up 5.5%.
March 2, 2005 |
Advertising spending in 2004 rose 6.3% in the U.S. from a year earlier, led by syndicated and network television sales, Nielsen Media Research said. Syndicated TV ad sales rose 13.7%, the highest of any media, Nielsen said. Network TV and local magazines each rose 12.2%, followed by cable TV with an 11.7% increase.
October 19, 2004 |
The major presidential candidates, parties and interest groups are well on their way to surpassing $500 million in television advertising spending by election day -- smashing the record of four years ago -- as President Bush and Sen. John F. Kerry continue to tear into each other on the airwaves in 14 states, an independent report showed Monday. In hot spots like Tampa, Fla., Cleveland and Philadelphia, hundreds of campaign ads are pelting TV viewers every day.
September 18, 2004 |
Biting political commercials surfaced in several electoral hot spots Friday, as the two sides in the presidential race traded charges on a variety of fronts. In one ad, President Bush said Sen. John F. Kerry would raise taxes on business. In another, Kerry slammed Vice President Dick Cheney's ties to a controversial defense contractor. And various other ads sniped at Bush or Kerry on such matters as Vietnam War protests, healthcare costs and the rising death toll in Iraq.