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Ad Spending

November 21, 2007 | From Times Wire Services
Online ad spending at U.S. newspapers rose 21% in the third quarter compared with the same period a year ago but failed to offset a print ad spending decline. Although ad spending on newspaper websites rose to $773 million in the quarter, print ad spending fell 9% to $10.1 billion, a National Newspaper Assn. of America study showed. Online ads account for 7.1% of total ad spending at papers, up from 5.4% a year earlier. Total ad spending at newspapers fell 7.4% to $10.9 billion in the quarter.
November 13, 2007 | From Times Wire Services
U.S. Internet advertising revenue rose 25% in the third quarter to about $5.2 billion, a record, a report showed. Data from the Interactive Advertising Bureau and PricewaterhouseCoopers showed that revenue for the first nine months of 2007 totaled $15.2 billion, up nearly 26% from the $12.1 billion recorded during the first nine months of 2006.
October 5, 2007 | Tony Barboza, Times Staff Writer
It began with several hundred southern Orange County seniors contending their property management company was spending too much money on carwashes, expensive lunches and gifts for its employees. Those residents of Laguna Woods Village, a retirement community of 18,000, formed the group Residents Voice. They went after a bigger audience last month when they bought a series of quarter-page newspaper advertisements to publicize their complaints.
September 12, 2007 | From Times Wire Services
U.S. advertising spending is seen as "challenged" for the rest of the year after falling 0.3% in the first half to $72.6 billion, TNS Media Intelligence said. It was the first time U.S. advertising spending has fallen for two consecutive quarters since 2001, TNS said. TV ad spending dragged the market, falling 2.4% to $31.6 billion. Newspaper spending fell 5.8% to $12.9 billion. Radio spending fell 2.7% to $5.1 billion. The declines offset gains from Internet display ad spending, which rose 17.
November 22, 2006 | From Reuters
Combined print and online advertising revenue at U.S. newspapers slid 1.5% to $11.8 billion in the third quarter, hurt by falling automobile and help-wanted classified sales, an industry group said Tuesday. The decline marks the first time that combined print and online spending fell since the Newspaper Assn. of America began measuring such revenue in 2004.
November 15, 2006 | From the Associated Press
Internet advertising reached a new high of $4.2 billion in the third quarter, marking the eighth consecutive quarter of growth, according to PricewaterhouseCoopers. U.S. revenue in the third quarter grew 2% from $4.1 billion in the second quarter and 33% from $3.1 billion a year earlier, the study found.
September 20, 2006 | Dawn C. Chmielewski, Times Staff Writer
Are the woes of old media infecting the new? Shares of Yahoo Inc. fell 11% on Tuesday after the online giant said weaker ad sales would hurt its quarterly results. "Yahoo finds itself not immune to the forces of gravity," said Leland Westerfield of BMO Capital Markets. "The challenges buffeting traditional media apply equally to the online space." The Sunnyvale, Calif.
June 1, 2006 | From Reuters
U.S. advertising spending grew more slowly than expected in the first quarter, hurt by cutbacks in the auto industry as it took steps to reverse huge losses, according to tracking firm TNS Media Intelligence. Ad spending rose 5.2% in the first three months of the year to $34.9 billion, trailing a forecast of 5.5% growth, according to TNS, which projects 5.4% growth for all of 2006. Spending by automakers and car dealerships account for more than 10% of U.S. ad revenue.
November 23, 2005 | Meg James
Newspapers saw increases in classified advertising as well as ads on their websites, according to preliminary estimates by the Newspaper Assn. of America. Ad spending for newspapers, including their websites, inched up 2.4% to $12 billion for the third quarter of 2005 when compared with the year-earlier quarter. Spending for print ads was up 1.6% to $11.4 billion compared with the third quarter of 2004. Classified ad spending was up 5.5%.
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